Some 80% of Americans ages 16-29 have read a book in the past year, and six in ten say they have used their local public library, but library attitudes among that age group are somewhat in flux, according to survey report released today by the Pew Research Center’s Internet & American Life Project, with younger readers reporting that they are reading more in an “era of digital content,” and increasingly on their mobile devices, suggesting “opportunities of further engagement with libraries” later in life as found
Other major takeaways among Americans between the ages of 16 and 29:
- 60% reported using the library in the past year.
- 83% reported reading a book in the past year—with 75% saying they’ve read a print book; 19% reading e-book, and 11% listening to an audiobook.
- Among e-book users, those under age 30 are more likely to read on a cell phone (41%) or a computer (55%) than on an e-book reader such as a Kindle (23%) or tablet (16%).
- Readers under age 30 are more likely to say that they are reading more these days due to the availability of e-content (40% vs. 28%).
Meanwhile, as with the last Pew survey of older readers, younger readers are also generally unaware that they can borrow an e-book from their local library, a significant challenge going forward. Just 10% of the e-book readers in the 16-29 age group have borrowed an e-book from a library and, among those who have not borrowed an e-book, 52% said they were unaware they could do so.
Future proof that libraries have work to do with advocating their services. Promoting, marketing of available service to our patron community.